Lancer food products, Company

Lancer Foods is a part of the M Plast Group of companies and is all set to create new standards in the Indian Biscuit & Cookies market with the launch of it's premium quality and reasonably priced LANCER range of Biscuits, Cookies and Namkeens. Lancer Foods is the brainchild of Mr. Rajendra Prasad Shukla, President of Lancer Foods. He realized the potential of the growing market for Biscuits, Cookies and Namkeens. According to industry estimates the biscuit market is roughly 5000 crores, but is dominated by just a few brands which have a national presence. The rest of the market being, either regional brands or from the unorganized sector with no check on quality control. Now Lancer foods with it's High Quality & Reasonably Priced products is going to set new standards in this Indian biscuits, cookies & namkeen market. In quality of products and packaging, Lancer Foods is parallel to, if not better than any of the best available brands in the market. The company has a state of the art , hi-tech plant in Noida with the imported modern machines from Italy & Japan to manufacture their special range of biscuits & cookies. Presently, the company has introduced 9 different varieties of biscuits, 3 varieties of cookies and 6 varieties of namkeens. Mr. R.P Shukla has re-affirmed his and Lancer Food's commitment towards this Industry and will keep on launching new range of products, as well as new flavours in the market at highly competitive prices. The company has already set-up a wide distributor network in most of North India. Lancer Foods is targeting a turnover of Rs 20 crores in the current financial year and estimates it to go up to Rs 100 crores in the next 2 years.